Resume - Roozbeh's Portfolio

Roozbeh Ashari

InvestCloud & Elash Design Studio

Sr. UX/UI Designer (Contract)

Apr 2024 – Present

Led comprehensive UX/UI design projects, encompassing research, wireframing, prototyping, and user testing to develop user-focused digital experiences.
Worked closely with cross-functional teams, including developers, project managers, and stakeholders, to deliver design solutions that meet both business objectives and user needs.
Produced a variety of design deliverables, including UX wireframes, presentations, interactive prototypes, low- to high-fidelity designs, user journey maps, competitive analysis reports, UX research reports, user flows, task flows, scenarios, personas, storyboards, site maps, mood boards, empathy maps, and responsive designs using Figma and Sketch.
Crafted visually appealing and user-friendly interfaces for e-commerce, subscription, and informational websites using tools like Figma.
Developed interactive prototypes and animations to effectively communicate design ideas and gather feedback from clients and team members.
Leveraged data and analytics to guide design choices and enhance user engagement and retention.

InvestCloud

Jr. UX/UI Designer

Jan 2021 – Apr 2024

Design a diverse range of B2B and B2C financial products for clients, suitable for white-labeling.
Led a team of two designers and managed projects from concept to delivery.
Collaborated with cross-functional teams to understand user needs and ensured timely project completion while meeting client expectations.
Created custom user interfaces, navigation structures, and site assets based on client directives.
Delivered various design artifacts, including UX wireframes, presentations, interactive prototypes, low-high fidelity designs, user journey maps, competitive analysis reports, UX research reports, user flows/task flows, scenarios & personas, storyboards, site maps, mood boards, empathy maps, and responsive designs using Figma and Sketch.
Developed working prototypes for user tests and design iterations.
Created intuitive interfaces for financial products by implementing user-centric design principles and customizing user interfaces, navigation structures, and site assets according to client directives.

Elash Design Studio LLC

Jr. UX/UI Designer

NOV 2018- Jan 2021

Created a variety of user research, user testing, wireframes, mockups, live UI prototypes, and information architecture for a variety of clients.
Designed and developed interactive prototypes and mockups using Adobe XD & Sketch
Developed user personas and scenarios to enhance functionality and usability for key audiences.
Utilized an informal agile system to keep development on track in an unstructured, self-motivated environment
Designed several eCommerce websites from conceptualization to prototype and applied A/B user testing.
Collaborated with the clients to figure out their specific requirements, workflow, and adequate approach
Successfully designed user-centric products for progressive clients
Offered services pertinent to research, user experience, visual and product designs, and delivered the projects timely.

Excellent project management, design, delivery, and consulting skills
Demonstrated skills in creating process flows, sitemaps, wireframes, prototypes, and other UX deliverables
Relentless desire to learn and leverage the latest trends and technologies
Ability to focus on strategic goals, while satisfying the tactical needs of the client and the organization
Capable of partnering and influencing work effectively with executive management
Dynamic, dedicated, and determined with proven ability to deliver results
Expert in Adobe XD, Sketch, Figma, and other wireframing and design collaboration tools

Lead UX/UI Designer

UX/UI Designer

UX/UI Designer

UX/UI Designer

UX/UI Designer

UX/UI Designer

UX/UI Designer

Lead UX/UI Designer

UX/UI Designer